Hooked: How to Build Habit-Forming Products

Mon, 03 Aug 2026 00:00:00 +0000

Seventy-nine percent of smartphone owners check their phone within fifteen minutes of waking. A third of Americans say they’d rather give up sex than lose their cell phone. None of this is accidental. A habit is an automatic behavior triggered by a situational cue, and the products you reach for without deciding to were built by people who understood exactly that. Companies that manufacture habits stop paying for attention, and Nir Eyal reverse-engineers how they do it into a four-phase loop he calls the Hook.

Nir Eyal on SummaryShelf

Hooked: How to Build Habit-Forming Products