Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Mon, 27 Jul 2026 00:00:00 +0000

On a fall day in 1999, John Doerr drove to a two-story building off the 101 freeway with a slide deck. Two months earlier he had put $11.8 million into 12 percent of a company run by two Stanford dropouts, the biggest bet of his nineteen years as a venture capitalist. About thirty Googlers gathered around the ping-pong table that doubled as their boardroom. Sergey Brin’s verdict after ninety minutes: “Well, we need to have some organizing principle. We don’t have one, and this might as well be it.”

John Doerr on SummaryShelf

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs