Good to Great: Why Some Companies Make the Leap and Others Don't

Thu, 02 Nov 2023 00:00:00 +0000

Good is the enemy of great. Collins opens with that line and means it as a diagnosis: we have so few great schools, great governments, and great lives precisely because good ones are comfortable enough to settle for. The same trap catches companies. To find out how a few of them escaped it, Collins and his team spent five years studying firms that made a durable leap, ones whose stock returns averaged 6.9 times the market over fifteen years, and matched each against a direct competitor with similar resources that stayed merely good. What separated them wasn’t brilliant strategy or a visionary at the helm. It was a specific, mostly unglamorous sequence of choices.

Jim Collins on SummaryShelf

Good to Great: Why Some Companies Make the Leap and Others Don't