Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Mon, 10 Aug 2026 00:00:00 +0000

The adoption curve everyone draws is smooth. Innovators buy first, early adopters follow, the majority arrives, the money shows up. Geoffrey Moore’s argument is that the curve has a break in it — a gap between the enthusiasts who bought early and the pragmatic buyers who make a market worth having. Products fall into it with good press, real customers, a working demo — and never climb out. He called it the chasm, and the book is about why it opens and how to get across.

Geoffrey A. Moore on SummaryShelf

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers