Predictably Irrational: The Hidden Forces That Shape Our Decisions

Wed, 15 Nov 2023 00:00:00 +0000

You think you sit in the driver’s seat of your own decisions. Ariely, an MIT behavioral economist, spends the book showing that you’re closer to a pawn, moved by forces you barely notice: whatever price you happened to see first, whichever option sat next to the one you picked, whether the word “free” appeared, whether money got mentioned at all. The saving grace is that these mistakes aren’t random. They’re systematic and repeatable, which is exactly why marketers can exploit them and why you can, with some effort, design around them.

Dan Ariely on SummaryShelf

Predictably Irrational: The Hidden Forces That Shape Our Decisions