The Power of Habit: Why We Do What We Do in Life and Business

Thu, 06 Apr 2023 00:00:00 +0000

Most of what you do all day, you don’t really decide. Charles Duhigg’s starting point is that roughly 40% of daily behavior runs on habit—automatic loops your brain builds to conserve effort. Researchers watching mice learn a maze saw brain activity fall as the route grew familiar; the animals had bundled a string of choices into a single automatic routine. Every habit, in humans too, follows the same three-part loop: a cue fires, a routine plays out, and a reward lands. Your alarm goes off (cue), you brush your teeth and brew coffee (routine), and the taste and jolt of caffeine (reward) close the circuit.

Charles Duhigg on SummaryShelf

The Power of Habit: Why We Do What We Do in Life and Business